Data, Analytics & InsightsLeading companies use data and marketing analytics to make better decisions. Insights into your customers’ needs and behaviour identify growth-drivers and provide competitive advantages, leading directly to increased business results.Why Marketing Analytics?Companies want to know their marketing spend is put to optimal use in attracting, converting, and retaining more customers and delivering bottom-line results. More than ever, marketing organizations are required to show effectiveness and Return on Marketing Investment (ROMI). And marketers are now expected to endlessly anticipate, meet and exceed customers’ needs while demonstrating the value of all their efforts.Yet you often find yourself struggling with connecting all data-sources, evaluating if your data is valid, and trying to figure out how to measure and analyse your marketing performance and identify growth-drivers.Marketing analytics, detailed qualitative and quantitative insight, gives you peace of mind about how to drive higher performance, greater efficiency and more valuable customer experiences.Growth through AutomationFrom Adobe to GoogleMigrating from Adobe Analytics to Google Analytics and using insights for identifying growth-drivers.Digital TransformationGlobal Analytics setupGlobal Analytics implementation and data governance.Digital TransformationMarketing AutomationMarketing automation for increased efficiency in sales-team.Digital TransformationAdobe TargetPersonalization to complex decision journeys with Adobe Target.Our Approach to Marketing AnalyticsWe are dedicated to making data-driven decisions, as we firmly believe that data is the key to our clients’ success, maximizing marketing effectiveness, lowering risks and identifying growth-drivers.We will help you architect and implement an integrated marketing analytics strategy that answers your questions and delivers results.With the right tools, we will help you perform robust analysis on multiple data sources, accurately predict performance, and derive the maximum value from your data.DiscoverUnderstand business objectives, environment, technology landscape and internal processes. Defining what you want to achieve and how you will measure performance.AssessmentAudit your existing data and analytics setup, and identify the right solution to support your company’s vision, ambitions and KPIs.ConnectingSystematically collecting and integrating information from your various systems, CRM, Search, Social, Offline etc.Setting upSetting up your solutions according to your KPIs and business targets. Implementing our unique programs to start finding hidden value.Insights & recommendationsDeliver measurable results, and evaluate ‘what’s next’ based on data and insights to continual develop and improve solution.How we help clientsWe help clients like you use data to target your audience more accurately, to improve conversions, customer satisfaction and customer retention.Adobe AnalyticsAdobe Analytics has tremendous out-of-the-box analytics, but in addition to that, it’s designed to be highly customizable to your particular business needs, and to provide good insights into what types of customers you have and to add qualitative data to your conversions.Google Analytics 360 SuiteGoogle Analytics is a great tool to get started working with marketing-data. Google Analytics 360 offers more integrations and more automated features. If you are ambitious about data-driven marketing, this tool is for you. We will set you up.Marketo Marketing AnalyticsExecutives appreciate marketing activities and campaigns but would rather hear about outcomes. With all of your marketing data in one place, Marketo marketing analytics help demonstrate marketing’s ability, showing how your campaigns influence sales at every stage of the customer journey to drive revenue.Analytics auditNot sure if you are fully utilizing your data and analytics platform? Then you’ve come to the right place. We’ll dive deep into your analytics setup to make sure you have a correct and working setup on your websites or mobile applications, and will deliver prioritized recommendations on where to improve.Managed service & supportOur experienced specialists are available to back you up and support you through all your dynamic business changes and measurement needs. Connecting the right data to combine insights from quantitative analysis, qualitative surveys, heat maps, desk-top research, etc., giving you a single-customer view of exactly what to do, to improve customer experience.Analytics trainingWe support organizations in their long-term sustainable capabilities. We offer custom on-site training for your local and global team. We’ll help you master your analytics platforms, so you can focus on extracting valuable insights.Implementation & migrationOur experienced consultants will guide your developers in implementing leading analytics platforms, such as Google or Adobe, to create the best data setup to support your digital strategy, KPIs and data-driven ambitions.Advanced custom solutionsEcommerce, Mobile Apps, Global Enterprise roll-outs, DoubleClick and Big Data integration, CRM, Cross-devices etc. – we’ll help you set up and measure any complex digital analytics challenge.Reporting & DashboardsAnalytics made easy – no more endless Excel documents! Look like a pro when management ask you about performance and get easy and actionable monitoring of important KPIs.What will you get from working with data and analytics?Working with us to develop your data-driven ambitions, gives you:Support in whichever platform matches your ambitions.An easy-to-understand process for on-boarding.Support in implementation of analytics platform.Educational tracks to ensure your long-term empowerment.Platform-setup, templates etc. to get you started.On-going support for successful insights year-on-year.Let talk about how we can help you reach your ambitions with data analytics and insights.Steffen IversenSales DirectorMobile: +45 53555403 E-mail: firstname.lastname@example.orgOur partnerships with global leading technologies and our specialized digital marketing services bring our clients an integrated suite of technology software, platform enabling and marketing services, speeding up their digital transformation.dWorking with usConnector.100% Data-DrivenAt its core, data-driven marketing centres on one thing: propelling value by engaging customers more effectively. Delivering the right message, to the right person, at the right place and time.Connector.100% TransparencyAccountability and transparency are central in everything we do. You get a full understanding of where your investments are going – without hidden fees or black-boxed solutions.Connector.100% Customer-CentricThe difference between a customer focus and a truly customer-centric approach is looking at your business from the outside-in, from the perspective of the customers, and letting this drive your activities.Connector.100% PerformanceYour business targets are our targets. We align all initiatives with you and your business KPIs. Prepare to be challenged on how to deliver value. Rest assured that your business is the first thing we think about when we wake up in the morning.